West Ham vice-chair Karren Brady has said staying in the Premier League is the club’s top goal for the 2025/26 season.
Her comments, made in an official club statement, reflect a shift in tone as the club adjusts to recent struggles and instability in the dugout.
‘Stability First’ Message from the Boardroom
In a statement published on West Ham’s website, Brady stressed the club’s 14th consecutive season in the top flight and pointed to it as a base to build from. “That continuity is no small feat,” she said, adding that the board is aiming for a season built on “pride, passion, and purpose.”
Brady’s focus on survival, rather than European ambitions, marks a recalibration of expectations. This comes despite the club’s significant backing: West Ham are the 17th highest-earning club in Europe and owned by one of the richest groups in the Premier League.
Potter Faces Tough Start After Lopetegui Exit
Graham Potter replaced Julen Lopetegui in January 2025 after a string of poor results under the Spaniard. Potter’s impact has been limited so far, with just five wins from 19 league matches, as West Ham finished 14th.
It’s a sharp dip since the club’s recent high under David Moyes, who delivered the Europa Conference League title in 2023. He left the club a year later following reported clashes over transfers and backroom staff.
Before Potter took the reins, West Ham spent £155 million on new signings with Europe in mind, but those ambitions quickly faded.
Fans Question Ambition, Pundits Sound the Alarm
Brady’s down-to-earth messaging hasn’t landed well with everyone. Hammers News suggests she now holds more sway at the club than ever and played a key role in Potter’s appointment (the two are reportedly linked through her husband).
Former striker Tony Cottee sees trouble brewing if West Ham starts poorly, warning that Potter could be under pressure early. Paul Merson and talkSPORT’s Rory Jennings have also questioned the club’s direction. Jennings went so far as to predict that West Ham could be relegated next season.
