Key decision makers and recruitment strategy
The transfer strategy will be led by Sullivan, Potter, and Macaulay, with sporting director Mark Noble steering the recruitment team. This setup highlights a united approach in signing players who align with Potter’s tactical plans.
The recruitment department might expand, as the club is seeking a recruitment support analyst to harness data and technology in scouting.
Positions and potential targets
A forward remains a priority after Evan Ferguson’s underwhelming loan stint. With Michail Antonio’s contract nearing its end and Niclas Fullkrug’s future unclear, boosting the attack is necessary.
Midfield enhancements are also a target, with Club Brugge’s Raphael Onyedika identified as a key prospect.
Efforts to sign Manchester City’s James McAtee and Anderlecht’s Mario Stroeykens are ongoing, with Noah Atubolu eyed as a goalkeeper option.
Outgoing players and loan plans
West Ham will consider offers for many players, but captain Jarrod Bowen is off-limits.
Players like Maxwel Cornet and Edson Alvarez could depart, given the club’s need to create financial leeway.
Youngsters Lewis Orford and Kaelan Casey are poised for loan moves to gain experience, alongside Luis Guilherme, who needs more first-team action after limited appearances last season.
Selling before buying
Despite a decent finish to the season, West Ham must offload talent to address wage cap issues before pursuing new signings.
The release of several players, including veteran names like Lukasz Fabianski, will help ease financial pressures.
The challenges ahead
As Potter enters a pivotal window, his focus remains on boosting team performance and fostering a strong club culture.
The coming months are set to shape the future path of West Ham United, with strategic buys and careful sales crucial to aligning the club’s ambitions with Potter’s forward-thinking football philosophy.
